CHILDREN'S PORTRAITS · STYLE GUIDE

South Shore Photography, based in Rockland, MA, photographs children and families across Hingham, Scituate, Norwell, Duxbury, Marshfield, Cohasset, Hanover, Weymouth, and Plymouth. Photographer Chris McCarthy has guided hundreds of South Shore families through portrait sessions — and what kids wear is one of the most common questions he gets before every booking.
Of all the questions I get before a portrait session, “what should my kids wear?” is probably the most frequent — and honestly, the most important. What a child wears directly affects how relaxed they look, how the photographs feel, and how cohesive the gallery turns out. For outdoor sessions on the South Shore — beaches, conservation land, parks, coastal paths — the stakes are even higher. The setting is beautiful but demanding: natural light, uncontrolled backgrounds, kids who are going to run through marsh grass and climb on rocks. What works in a studio controlled environment doesn't always translate to a breezy October afternoon at Duxbury Beach or a golden evening at World's End. Here's everything I tell families before we shoot.
The golden rule is comfort first. A child who is uncomfortable in their outfit will fidget, refuse to run, look stiff in every frame. Scratchy fabrics, tight waistbands, fancy dress shoes — these are all enemies of great portraits. Start with what the child will actually wear happily and move naturally in, then style outward from there. A perfectly coordinated look that produces a miserable, squirming kid is not a win.
For toddlers and younger kids especially, I always recommend familiar clothing they have actually worn before. A brand-new outfit worn for the very first time at a photo session is a recipe for meltdowns. The tags are scratchy, the fit feels different, the shoes are stiff. Instead: wash the outfit beforehand, let them wear it around the house a couple times, and then bring it to the session. By the time we are out at a South Shore location, it should feel like their favorite thing to wear — not a costume.
Shoes matter more than most parents expect. Sneakers a child loves and runs in freely will always beat dress shoes they have never worn. At outdoor sessions on the South Shore, kids run, climb, sit on rocks and logs, wade through meadow grass — practical footwear is not just more comfortable, it is photographically better. A child who can move freely without thinking about their feet produces authentic movement and genuine expressions. A child hobbling around in dress shoes is thinking about their feet in every frame.
Soft, muted tones photograph better than bright saturated colors against the South Shore's natural backdrops. Cream, sage green, warm peach, dusty blue, light tan, soft rust — these tones read beautifully against beaches, conservation fields, and wooded paths without competing with the landscape for visual attention. The goal is for the child's face and expression to be the subject of the photograph, not their outfit.
Things to avoid: bright primary red, neon anything, and heavy graphic tees with logos or cartoon characters. These draw the eye to the clothing rather than the child's face and expression — the opposite of what you want in a portrait. Also avoid stark white. It blows out in direct sunlight, is nearly impossible to expose correctly when a child is moving through light and shadow, and is completely unforgiving with the grass stains that are essentially inevitable at any outdoor session worth booking.
If this is a family session rather than a children-only session, coordinate the kids' outfits with the broader family palette — but they do not need to match exactly. A child in sage green and a sibling in cream and peach, within the same muted warm palette, looks intentional and cohesive without looking like they ordered a matching set from a catalog. Visual harmony, not uniformity, is the goal.
Babies (0–12 months): Simple, soft, and minimal. A knit romper, a neutral-toned onesie, or a simple dress without too many layers hits the right note. Avoid anything that restricts movement or requires frequent adjusting — a baby session already involves a lot of repositioning, and complicated clothing adds friction to every move. For outdoor sessions, think carefully about temperature. Babies cannot regulate body temperature effectively, so a thin layer that can be quickly added or removed matters practically as well as photographically.
Toddlers (1–3): This is the chaos age, and the outfit needs to survive it. Durable fabrics, elastic waistbands, and shoes they love are non-negotiable. Avoid anything with bows, ties, or decorative embellishments that will need constant adjustment. A toddler in well-loved jeans and a soft sweater will look infinitely better — and be infinitely happier — than a toddler in a stiff dress they are fighting every second of the session. I would always rather have a child in comfortable clothes and genuine laughter than a formally dressed child with clenched fists.
Kids (4–9): This age group is generally more cooperative and often more style-aware. They frequently have opinions about what they wear — and I genuinely recommend honoring those opinions where possible, within the palette. A kid who chose their own outfit is a kid who feels good in it, and that confidence translates directly into how they carry themselves in front of the camera. Let them have a say.
Tweens (10+): Self-consciousness starts to emerge at this age, and what a tween is wearing has a real effect on how quickly they relax into the session. Let them take the lead on their look within the palette. Do not dress them younger than they are. A tween who feels genuinely like themselves in their outfit will settle into natural expressions far faster than one who feels like they are wearing something chosen for them. My job is to work with who they actually are — and that starts before we even get to the location.
Layers photograph beautifully, and for South Shore outdoor sessions they are also genuinely practical. A child in a denim jacket over a cream shirt, or a knit cardigan over a soft floral blouse, has more visual depth and interest than a single flat layer. Mornings at Duxbury Beach or at the World's End carriage paths can be cool before warming up as the session progresses — layers let us adapt as conditions change without breaking the look.
Texture adds dimension that flat fabrics simply cannot. Knit sweaters, linen, corduroy, soft flannel — these materials catch light differently and add richness to portrait images that smooth synthetic fabrics lack. Avoid shiny polyester, which tends to catch light harshly, and very thin synthetic fabrics, which wrinkle badly in transit and look cheap in photographs. Natural fibers and natural-fiber blends almost always perform better in outdoor portrait settings.
For accessories, less is more. A simple bow, a favorite hat, a small bracelet — fine. What to avoid: accessories that kids will actively pull off, fidget with, or that require constant repositioning. For hair, natural styles that the child's hair actually holds through movement are far better than elaborate styles that start falling out twenty minutes in. Simple holds; complicated styles become a distraction for everyone, including the child.
Spring and Summer: Light, breathable fabrics that move well in ocean breezes. Linen blends, cotton, soft denim. Avoid synthetics that trap heat — outdoor South Shore sessions in June and July can be genuinely warm, especially during the golden hour sessions I prefer. Lighter color palettes work beautifully in the high-contrast summer light: pale blue, ivory, soft yellow-green. These tones complement the greens and blues of coastal South Shore settings without fighting them.
Fall: Layers are your absolute best friend. This is the season where coordinated sweaters, flannels, and denim jackets look their most natural and their most beautiful. The warm-toned natural backgrounds — falling leaves along the World's End carriage paths, golden marsh grass along the North River in Norwell, the amber fields off Main Street in Marshfield — complement earthy, warm-palette clothing in a way that feels effortless rather than planned. Burgundy, forest green, rust, cream, and camel all look exceptional in fall light.
Winter: Coats and layers can and should be part of the look. A child in a cozy wool peacoat against a bare-branches winter landscape at South Shore locations like Norwell's conservation land is genuinely striking. I always plan for both “with coat” and “without coat” images if the temperature allows — having that flexibility builds a more varied gallery and means the images tell a seasonal story more fully. For winter sessions, prioritize warmth; cold and uncomfortable children do not produce their best expressions.
Should kids wear matching outfits for portrait sessions?
Not necessarily matching — coordinating is better. When siblings wear identical outfits, the portraits can feel stiff and formal. Coordinating within a shared palette (say, all in blues and creams) looks intentional and cohesive without looking like a uniform. One child in navy, another in light blue and cream, creates visual interest while feeling harmonious.
What if my toddler refuses to wear the planned outfit?
Have a backup option ready, and be flexible. A toddler mid-meltdown over clothing is not going to produce great portraits no matter what. If they're adamant about wearing their favorite dinosaur shirt, consider whether it works with the palette — you might be surprised. I've learned to work with a child's natural personality rather than against it, and that often means letting go of the perfect plan.
Can kids wear jeans to a portrait session?
Absolutely. Well-fitting jeans in a classic wash (not overly distressed or bright) are versatile and look great against almost every backdrop. They're comfortable, durable, and pair easily with a range of tops. Jeans are one of the most reliably good choices for kids' portrait outfits.
How many outfit changes should I plan for my child?
For a standard 60–90 minute session, one outfit works well for younger children. Two outfits are possible for older kids if the change is quick and easy — a different top rather than a full change. More than two outfits in a single session tends to eat into shooting time and can frustrate younger kids.
What shoes are best for outdoor portrait sessions?
Comfortable, well-loved shoes that the child will run and move in naturally. Clean sneakers, casual boots, or simple canvas shoes work beautifully for outdoor sessions. Dress shoes look stiff and make kids reluctant to move freely — and movement is what produces the most authentic, beautiful portraits.
PRO TIP
“The best-dressed kids in my sessions are always the ones whose parents asked what they wanted to wear, then said yes — within reason. When a child feels like themselves in their outfit, that confidence shows in every frame.”
Serving families across Hingham, Scituate, Norwell, Duxbury, Marshfield, and all of the South Shore. Outdoor sessions designed around your children's personalities.

ABOUT THE AUTHOR
Chris McCarthy is a portrait photographer based in Rockland, MA who has completed more than 500 portrait sessions across the South Shore since opening his studio in 2014. He specializes in headshots, senior portraits, branding, family, and maternity photography — shooting at his studio at 83 E Water St and on-location throughout southeastern Massachusetts at places like World's End, Scituate Harbor, Duxbury Beach, and the North River conservation land in Norwell.
CHILDREN'S PORTRAITS
How Chris approaches portrait sessions for every age — from babies who can't walk to tweens who don't want to be there.
STYLE GUIDE
Complete styling guide for coordinating your family's outfits across all seasons and locations.