COMMERCIAL · PERSONAL
Your brand is more than a logo. It's you — your story, your style, your values. We create images that communicate all of that at a glance, for entrepreneurs, coaches, creatives, and businesses that want to stand out.
By Chris McCarthy — Portrait Photographer, South Shore Photography
WHAT YOU GET
A branding session produces a library of images you can use across your website, social media, email, presentations, and press. Instead of the same headshot everywhere, you have a cohesive set of images that tell a complete story. Sessions happen at our Rockland studio, on-location across the South Shore, or a combination of both.
We plan each session around your brand strategy — where you show up, who your audience is, and what impression you want to make. The result is a visual identity that actually looks like you.

EXAMPLES




WHAT MAKES THIS SESSION DIFFERENT
Every branding session starts with a pre-session strategy call — typically 30–45 minutes — where we map out your content pillars before we ever pick up a camera. If you post three times a week, that's roughly 150 pieces of content per year. We talk about what topics you return to, what your audience expects to see, and what you've been avoiding posting because you don't have the right image for it. The shot list comes from that conversation.
A typical Collection 2 session at our Rockland studio and one South Shore on-location spot produces 50 fully edited images. Those images come in multiple aspect ratios — standard horizontal for websites and email headers, square for Instagram grid posts, and vertical crops for stories and LinkedIn backgrounds. You leave with a Rockland-based library that covers your content calendar for months, not just a folder of random photos that look nice but don't fit your actual platforms.
The practical difference between a branding session and a headshot is scope. A headshot answers one question: who is this person? A branding session answers: who is this person, what do they do, how do they work, what's their environment, and what do their clients experience? It's a complete visual story rather than a single portrait — and for any entrepreneur or small business owner on the South Shore who's the face of their brand, that story is what builds trust before someone ever reaches out.
PRICING
COLLECTION 1
$995
COLLECTION 2
$1,795
COLLECTION 3
$2,295
FAQ
Branding photography is for anyone who shows up as the face of their business and needs images that represent them professionally and authentically. This includes entrepreneurs, business coaches, consultants, real estate agents, attorneys, financial advisors, authors, speakers, fitness professionals, health and wellness practitioners, and small business owners of all kinds. If you're the person clients are hiring — not just the company — then your image is part of your marketing. On the South Shore and in Greater Boston, we work with a wide range of professionals from Rockland and surrounding towns who use branding images across their websites, social media, email newsletters, speaking profiles, and press materials. The common thread is that they need more than a single headshot — they need a library of images that tells a complete, cohesive story.
Wherever your brand lives. Some clients shoot entirely at our Rockland studio with controlled lighting and a clean, professional environment. Others prefer locations that reflect their work: a coffee shop, a co-working space, their own office, a yoga studio, a workshop, or an outdoor setting that communicates their personality. For Collection 2 and Collection 3, we typically plan sessions across two or three distinct locations to give your image library variety and range. The location strategy is built during your pre-session consultation — we map out your content needs first, then choose locations that produce images for each pillar. Locations anywhere across the South Shore and Greater Boston are accessible; for anything beyond 30 miles of Rockland, a modest travel fee may apply.
Collection 1 delivers 30 fully edited images from a 1-hour session. Collection 2 delivers 50 images from a 2-hour session across up to 2 locations. Collection 3 delivers 70 images from a 3-hour session across up to 3 locations. In practice, most sessions produce more edited selects than the package floor — the number in your package is a guaranteed minimum, not a cap. Images are delivered in multiple orientations where relevant: horizontal for website headers and email banners, square for Instagram, and vertical for stories and LinkedIn backgrounds. A typical Collection 2 session at our Rockland studio and one South Shore on-location produces enough content to sustain a consistent social media presence for three to six months without repeating the same image twice.
Not necessarily — most South Shore Photography branding clients style themselves with guidance from us. During your pre-session consultation, we walk through your wardrobe in detail: what to bring, how many outfit changes make sense for your session length, which colors and textures work best on camera, and how to align your looks with your brand aesthetic. For clients who want more hands-on help, we can connect you with local stylists in the Rockland and South Shore area who specialize in professional and editorial styling for photo sessions. Hair and makeup artists are similarly available on request. If you're doing a larger Collection 3 session with multiple locations and many outfit changes, professional styling support can be worth the investment — it reduces the cognitive load on session day and produces a more polished, cohesive result across all your looks.
Serving entrepreneurs and professionals across the South Shore of Massachusetts.
Book a Branding Session